THE STORY BEHIND THE IKONIC ARTISTRY CUSTOM ASICS GEL LYTE III “LAUGHING SKULL”

Maurice Smith, founder of Sole Obsessed, has brought together the perfect team for a history making partnership. In conjunction with designer Ikonic Artistry and The Vortex®, they will release exclusive and limited sneakers on Black Friday. The design will tell a story and impart history on the consumers, as well as celebrate the 25th anniversary of the Asics Gel Lyte III.

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